About Me

Writer, editor, hopeful novelist & so much more.

Lisa Hoekstra Writer Editor

I’ve always loved the written word. I remember scribbling in a notebook, pretending to write before I even knew my letters. It was as if I somehow needed to get my story out… though what story a toddler has, I don’t know (I still can’t read those illegible scribbles). If that wasn’t a sign I would grow up to be a writer, then I don’t know what is.

I find pride in taking an idea, no matter how vague, and translating it into well-written, engaging content. That may make me weird to some, and that’s ok. What’s important is that this drive to create great content makes me good at what I do.

I launched my writing and editing business as a side hustle in 2010. At the time, I worked in marketing and communications for a Montreal-based wine club. Growing my business was a new, exciting challenge, and I found more success than I anticipated. So, in 2015, I made the switch. I left full-time employment and dove into the chaotic uncertainty that is freelancing.

It was the best decision I’d ever made.

Turns out I really, really like flexible schedules and being my own boss. Running a business comes with its own challenges; I now have a better understanding of small businesses. I draw on my experiences as an entrepreneur to help my clients – many of whom are small businesses – build their content.

I want you to succeed. With my marketing, communications and professional writing skills, I ensure you get the most out of your content. When I craft content, I consider every aspect – not just the grammar and spelling. I look at tone and voice, branding, the target audience, the overall message and more. With me, you get more than just a writer and editor; you get the whole package.

There are so many different ways to say the same thing. I find the right way, the one that speaks to your audience, to ensure your message is perfect.

My Professional Experience

With my background education in Professional Writing, I have been able to write content for a variety of audiences with different purposes. Since graduating from Concordia in 2007, I have written product descriptions, advertising & ad copy, website content – updates, revisions, and whole websites from scratch, press releases, media kits, brochures, instructional manuals and how-to guides, and of course, blogs, articles and other informational-yet-entertaining text.

For over 10 years, I’ve honed what I like to call my “chameleon” skill. I adapt my writing to the tone, voice and audience of my clients so that it fits seamlessly with their existing content and brand. I can also adjust others’ writing to do the same. Finally, I’ve found my passion for helping small businesses, individuals, and companies streamline their processes for projects, while providing clear instructional guides for their teams.

Read a more complete list of my past and current projects on my “What I’ve Done” page.

My Professional Affiliations

Canadian Freelance Guild (CFG)


I joined the Professional Writers’ Association of Canada (PWAC) in 2013, after I landed my first big article for Quench magazine. In 2020, PWAC merged with the Freelance branch of the Canadian Media Guild to become the CFG. This is a nationwide organization that supports, you guessed it, professional freelancers.

Quebec Writers’ Federation (QWF)


I joined QWF in 2009. It was there that I first learned that a freelance career was an option. I love this organization because they promote and support English-language writers in a French province.